Texas was my playground last week and I think I did enough damage in the lone-star state in regards to talking to existing and potential clients. It is becoming evident that more operators are looking to add value to their customers (locations) and that value keeps coming back to promotion. The CoinUp product allows the operators to make promoting the Buck Hunter and Buck Safari machines a lot easier and it digs up new revenue sources as well. The other great products that are out there that can also help promote business are Incredible Technologies' Online games and FACTS and TournaMAXX by Merit. These are the most dominant promotional tools in the arcade industry but the focus needs to turn to getting the word out.
If your location does not have a website or myspace page, help them start one up. Almost every bar and FEC location has one of these, but there are a few out there that need help. Reach out to me if you need help with this. If they are already on the bandwagon, ask them to help promote your events (tournaments, leagues, etc.). Start a twitter account and let the people in your area know what is going on. Also, keep an eye open for fan-run sites for your location.
No matter what you do, be consistent and keep updating. Yes this coming from a guy that has not been the best about that on this blog, but the twitter updates have been a nice crutch.
